Izze Totally Explained

Everything about Izze totally explained

Izze (pronounced Ih-zee) is the brand name of a line of carbonated juice drinks produced by the Izze Beverage Company. The soda ingredients are a combination of 70% fruit juice and 30% seltzer water. Izze contains no refined sugar, no caffeine, and no artificial ingredients of any kind. Izze sodas are sold at Starbucks and other coffee shops, health food stores, and grocery stores. Some schools have even included Izze as part of school lunches. Izze has founded the charity program Project Reach.
On September 26, 2006, Izze Beverage Co was purchased by PepsiCo. PepsiCo has announced that it plans to leave Izze as is, only assisting with marketing efforts.
The name Izze was chosen because the creator's daughter is named Isabel and "Izze" is her nickname.

Flavors

There have been ten flavors of Izze:

Blackberry - Introduced May 2003
Grapefruit - Introduced May 2003
Lemon - Introduced May 2003 Discontinued 2007
Pear - Introduced May 2003 Discontinued February 2008
Clementine - Introduced February 2004
Blueberry - Introduced April 2004
Pomegranate - Introduced March 2005
Apple - Introduced April 2006
Cranberry - Introduced November 2006 Discontinued December 2006 Only available at Starbucks.
Peach - Introduced March 2008

Izzeesque

The first extension of the Izze product. Izzeesque differs from the original product in that it's lower in calorie mostly because of the use of crystalline fructose.

Black raspberry - Introduced June 2007

Limon - Introduced June 2007

Mandarin orange - Introduced June 2007

Izze Fortified

The latest extension of the Izze brand is supplemented with 10% USRDA Vitamin C, Vitamin B6 and Niacin.

Apple - Introduced 2008

Blackberry - Introduced 2008

Clementine - Introduced 2008

Grapefruit - Introduced 2008

Pomegranate - Introduced 2008

Further Information

Get more info on 'Izze'.

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